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in the absence of profit motive, why invest?

MP3 sites are seen as desirable by some major companies who invest despite the current lack of evidence for profitability. But why isn't downloadable music making a profit? MP3 veteran David E. Weekly examines this issue in the article, entitled "The Psychology of Online Music." He speaks of psychological factors that may impede MP3's widespread popularity and sales. For the discussion board related to this article, where others have posted their diverse reactions, go to: http://bboard.mp3.com/mp3/ubb/Forum4/HTML/000300.html .

Fri, 26 Nov 1999 07:27:07 -0800

Submitted by: Allison Conner