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Is Your E-Commerce Plan Tactical or Strategic?

If you are a decision-maker in a small- or medium-sized business, you know that e-commerce is critical to your company's success. But don't think you are alone as you struggle to define your e-commerce plan. According to this article, an eye-opening survey of 48 companies with revenues of $1 billion by the consulting firm KPMG found that these companies have only a tactical e-commerce plan. Even in large companies, the article observes, e-commerce tends to be supported by a small group, typically in the technology area. By contrast, a strategic e-commerce plan reaches across the entire company. Learn a lesson from their mistakes and make your company's plan successful!

Mon, 29 Nov 1999 20:09:23 -0800

Submitted by: Charlene Kingston