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Jumping From A Catalog to an E-catalog

If you run a successful mail order company with great customer loyalty, you don't want to ruin your chances of success with a poor website. That was the challenge faced by the team responsible for designing and implementing the L.L. Bean website. Learn about the parameters they were given and the technology they used to implement their design solutions. While larded with advertising for IBM products and services, this article does provide valuable information for anyone responsible for converting a catalog-based company to e-commerce. It is also sure to interest all of you loyal L.L. Bean customers out there.

Mon, 29 Nov 1999 20:31:36 -0800

Submitted by: Charlene Kingston