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The Human Touch: Your CRM Software Isn’t Enough

If you are designing an e-commerce site, you have probably researched Customer Relationship Marketing (CRM) software. While CRM software can help you with your site, you still need to have people to add the human touch. In this article, Nick Usborne maps out a simple strategy for adding human contact into the e-commerce process, and offers some very practical and effective suggestions. If you are serious about building customer relationships, remember that a computer can't do it for you! Reach out and touch your customers today.

Mon, 29 Nov 1999 20:42:15 -0800

Submitted by: Charlene Kingston