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Serve the Servants

Nothing makes or breaks a shopping experience like customer service. If it's good, we come away from our purchase brimming with confidence about our latest acquisition. If it's bad, we live with our product in fear of the day it breaks or needs adjustment. In this article for etown.com, Mark Fleischmann provides guidelines for consumers looking to optimize their customer service. While devoted principally to consumer electronics, the knowledge Fleischmann drops on you will hold you in good stead for any large purchase, from a car to a camcorder. Make sure the manufacturer has a 24/7 phone line for customers, for example, and if it provides e-mail or fax-on-demand services, more's the better. If you ARE in the market for consumer electronics this holiday season, Fleischmann provides handy links to the customer service URLs of a number of the major manufacturers. Remember, you're paying for the service as well as the product. Don't let 'em get away without giving you full value.

Tue, 30 Nov 1999 05:24:48 -0800