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Advertising without Revenue

In this article, Fortune magazine looks at the "Great Dot-Com Ad Boom of 1999." With Paine Webber estimating Internet businesses will spend $1.9 billion by year's end, which is 15 times more than they spent last year, dot-com advertising is everywhere. Is it working or becoming just so much "McBranding?" Discover what's wrong with current ad practices for these low- or no-revenue businesses that owe all their ad budget to the good graces of their investors.

Tue, 30 Nov 1999 07:30:22 -0800