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Boston McMarket

Did you want fries with that cornbread? As MSNBC reports in this article, burger giant McDonald's recently closed a deal to acquire the assets of Boston Market, America's leading purveyor of "home meal replacement" fare. Some Boston Market restaurants, the article notes, will be converted to McDonald's outlets; others will continue to operate under the Boston Market brand. The acquisition caps a period of steep decline for the Boston Market chain, which promised to satisfy harried two-career families with the promise of hearty homestyle meals featuring turkey, meat loaf, and individual cornbread slices. The $173.5 sale likely signals the end of home meal replacement as a market segment. Fast food, as exemplified by the Big Mac, has once again beaten back a challenge to its supremacy.

Wed, 01 Dec 1999 08:16:56 -0800