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Getting Personal

When you go to your mailbox, do you automatically throw out the mail addressed to "Occupant"? The visitors to your website are the same way. They want you to know their preferences, and to use their name. Several companies now offer tools that let you add personalization to your website and your customer transactions. Find out how close technology can get to the days when the clerk in the local market knew everyone by name, and make a lasting impression on your website customers.

Thu, 02 Dec 1999 10:47:15 -0800

Submitted by: Charlene Kingston