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MAX AZRIA RAISES EYEBROWS!

Operating from a decidedly unfashionable headquarters in the warehouse district outside Los Angeles, in only six years Tunisian-born Max Azria has become a leading force in the fashion industry with the BCBG company--Azria now runs 28 stores, 1,300 wholesale accounts, and has 16 new U.S. stores on the drawing board. Bill Kissell provides an insightful interview with this fashion dynamo. BCBG stands for Bon Chic, Bon Genre or "good taste, good style." Azria explains his awe-inspiring success and growth in spite of not being part of the N.Y. Fashion Week in-crowd by stating that "Retailers recognize that we are the contemporary business." Innovative fashion on the leading edge of technology.

Sat, 04 Dec 1999 21:15:57 -0800

Submitted by: Marguerite Nabinger