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UNDERSTAND THE COMPETITION

What happens when customers compare you to your top competitors? A question worth pondering, according to Ken Wax, the president of Total Quality Selling. Understanding what differentiates you from your competitors can make you a stronger company. This article, from Wax's Food for Thought column, encourages you to know your competitors product, marketing strategies, and customer service policies inside and out. Only then can you truly set yourself apart--and above! After reading this article, follow the links to Wax's previous Food for Thought columns, where you'll find more good stuff.

Mon, 06 Dec 1999 03:25:51 -0800