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The Inside Skinny

Want the inside skinny on internet marketing? What's really right and wrong about what we do--or don't do? Dana Blankenhorn may not be the only truth-teller on the Net, but he's demonstrably one of very few. Sample from a recent A-Clue offering: "The dirty little secret markets don't want to admit is that brand building starts in operations, not in marketing. The marketing then matches a fulfilled promise." You can still have "killer creative," Blankenhorn opines, but it’s got to reflect "promises the sponsors had already fulfilled." You'll find a searchable archive of his writings at http://www.ppn.org/clue . Bookmark it as "Marketing 101--Warts and all."

Tue, 07 Dec 1999 23:13:20 -0800