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The e-mperor's new clothes

Behold the backlash: now that we've all been barraged with IPOs and New Economy happy talk, we're finally getting a look at the not-so-promising side of the story. This story focuses on the debatable future of online apparel stores, which, unlike Amazon, do not seem poised to put the country's myriad department stores and boutiques out of business anytime soon. Of course, there are arguments for clothes e-tailing as well (energetically voiced by Boo.com's company officer), but a glimpse at this article's "Who Sells More Clothes?" projection graph tells a different story. Click on the link above to learn more about what works, what doesn't, and what might.

Wed, 08 Dec 1999 06:33:51 -0800