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if you give them broadband, they will come

Well, at least that's the general idea. Internet Telephony studies Urban Media's interesting play to get customers on board: give commercial customers free broadband access, and hope they like you enough to sign on for all your other services. Don't try this one at home--the ploy has the potential to either win over plenty of truly devoted clients, or crash and burn. To get the full story, click on the link above; then click on "Urban guerillas" from the gray "News Now" navigation bar.

Thu, 09 Dec 1999 02:35:04 -0800