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Customer Relationships in the online age

According to this fore-thinking article, customer relationships are vital to the longevity of any business, especially business online. In this competitive economy, desired products and services will always be copied, superceded, or sold for lower prices, but what ensures a company's success is the relationships one establishes and maintains with one's customers. Although some may perceive the Internet as an impersonal domain, e-mail, chat rooms, and discussion forums are communication avenues are more key than many companies seem to recognize. This article details more about why and how to use technology to foster relationships with your customers.

Tue, 16 Nov 1999 13:35:03 -0800