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It's all in the name

With the number of brands growing faster than ever before, a curious problem has emerged. What name should be used in today's crowded market? Finding a name for a product/service has always been a problem but now there is the resource to help you find something unique and with high impact. The Naming Guide gives you a free checklist for DIY name development--everything from a walkthrough list of things you should consider to different types of names (yes, there's more than one!) There's also a useful section on domain names as well as links to other relevant sites. A definite first stop when you're playing the name game.

Tue, 14 Dec 1999 10:06:26 -0800