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Ugly fat guys selling stuff

This year, according to Adweek's Barbara Lippert, we saw more naked, unattractive men featured in commercials than ever before. From MTV to Beyond.com to Arizona Jeans, our airwaves were littered with these clothing-challenged males. And these guys are just part of the "sexy and violent and freshly tasteless" stuff that's going on in advertising. Lippert summarize some of the most creative, memorable spots of the last year, and predicts the trends of the near future, in which "money will be the new sex."

Wed, 15 Dec 1999 05:26:02 -0800