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Back from the Snapple Abyss

Happy days are back again at Quaker Oats, according to this article from Forbes Online. After ending a disastrous period in its history by selling off the struggling Snapple brand, the company has regained its footing by reinvesting in its core equities: hot cereal, cold cereal, and sports drinks like Gatorade. Revenues and stock prices have been on the upswing again, and the Quaker braintrust is aggressively marketing new products and extending existing lines to ensure continued growth in the next millennium. Learn all about the future of packaged porridge in this informative feature article.

Wed, 15 Dec 1999 05:44:37 -0800