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Going global

It's every company officer's dream, right? In Strategy & Business, that font of insightful and intelligent corporate commentary, Vijay Govindarajan and Anil K. Gupta analyze Wal-Mart's move onto the global marketplace, and the company's effective use of "directed opportunism"--the practice of operating adaptably within the confines of a structural gameplan, the goal of which is to establish successful toeholds in new locations worldwide. The authors examine Wal-Mart's multi-national development over the past decade, and analyzes the whys and wherefores of going global, the company's "entry" tactics, and much more.

Wed, 15 Dec 1999 05:52:52 -0800