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The Good News on Gateway

If you like business comeback stories, you'll love this article from Fortune Online. No one was rejoicing when the bloom came off Gateway 2000's rose in 1996. The mail-order computer business's struggles seemed like a case of a good company going under in an environment of increased competition. Besides, who could root for Dell? Well, luckily for all of us who cheer on success, the renamed Gateway seems to have gotten its act together. How did it accomplish this? Read on and see. What about the future? Gateway's recently-announced alliance with America Online was greeted with rave reviews on Wall Street. Most analysts believe the partnership between two of America's best-known mass-market brands means that the Holstein cow-bedecked boxes of computer equipment will be rolling off of UPS trucks at an even brisker clip in the new millennium.

Wed, 15 Dec 1999 06:09:56 -0800