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How to Succeed in E-Business

You have an online business, but it's suffering. You're wondering if you have the "right product or service." You're struggling to find ways to promote it and make it prosper, or you figure that you need some special promotional tool or secret to get your online business going. But you know that internet marketing is no picnic! What do you do now? You need to develop a cohesive and deliberate system to get people to your website, to place orders, and to keep coming back. David W. Methvin, Executive Editor of "How to Succeed in E-Business," explores free and lost cost ways to help you succeed, including using search engines, banners, and webrings; placing ads; establishing merchant accounts; and customer relations.

Wed, 29 Dec 1999 01:52:18 -0800