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A Whole New Style of Writing

Noted Web copywriter Nick Usborne gives a good quick synopsis on the essential ingredient to successful writing for Internet promotions - that is, writing "one-to-one." With the plethora of opt-in e-mail advertisements out there, it's essential to capture (and hold) a prospect's attention with: 1) personalized salutations, 2) conversational tone, and 3) a captivating message that doesn't appear to be an ad "for the masses." Too many web marketers out there are attempting to generate a response with a generic message (i.e. "Come one! Come all! Have we got a deal for you and about sixteen zillion other people!"). Instead, focus on building a relationship at the onset by making the reader feel that the offer is uniquely suited to him or her.

Tue, 16 Nov 1999 13:35:03 -0800