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Does Your Return Policy Discourage Sales?

In the brick-and-mortar world, consumers often make purchases knowing they can return them with little hassle. Even with a click-and-mortar retailer, many consumers have confidence that an incorrect purchase can be easily returned. But what are they thinking about your e-commerce site? Does your return policy encourage consumers to make a questionable purchase, or does your policy turn them away? Two independent research studies looked into the effects of return policies on consumer behavior. If you want to keep your e-customers, you must come up with an easy solution for returns. Find out the details of the research, and look at your return policy with new eyes.

Fri, 31 Dec 1999 07:55:07 -0800

Submitted by: Charlene Kingston