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how to keep those shipping costs down

In a head-to-head battle for customers, one disadvantage for the e-tailer is shipping costs. According to a survey by Forrester Research, 80% of your customers care about the shipping cost. Over the holiday season, most e-commerce sites were offering free shipping as an incentive. But is there another way to minimize the cost of delivery to keep your customers at your website instead of their neighborhood store, and keep your books in the black? This brief article from Internet.com offers some alternatives to entirely free shipping to consider.

Thu, 16 Mar 2000 07:42:16 -0800

Submitted by: Charlene Kingston