Lady Gaga, along with Cyndi Lauper has partnered with Estee Lauder to become their spokesperson for this year’s campaign of MAC Viva Glam.
Two new shades of lipstick were added to Mac’s Viva Glam line, one for Gaga and the other for Lauper. All proceeds go to Mac AIDS Fund to assist in AIDS research. The campaign has proven to be a success so far with the first month’s sales exceeding $1.1M
For more information, check out MAC’s Aids Fund website: www.macaidsfund.org