Google Keyword Hijacking, Fact or Fiction
Rumors are flying that in some industries Google advertisers are being targeted by bots, not to click on the ads, but the opposite, to drive up impressions with no clicks. It is hard enough as it is to keep CTRs up, but imagine tons of impressions caused by bots masquerading as searchers. Of course, the question becomes, are these bot operators pausing their campaigns, blowing the existing advertisers out of the bottom of the AdRank cue and re-appearing or do they simply time their activities in conjunction with campaigns? Then again, thic could all be rumor. Watch your campaigns carefully. If something smells fishy take a closer look…