Super Bowl meets Google / Yahoo search Clicks
The New York times reports that many of the advertisers shelling out 2.4 million per :30 spot for the Super Bowl are also advertising on the web, particularly Google, Yahoo and MSN. What they don’t mention is how tightly the two are linked behaviorally. When consumers see an ad, they move online to get more information. Even if a URL is prominent in the TV spot, the consumer may use Google, Yahoo or MSN to find out more.