Extending Viagra
First there was one, then two and now there are three.
That’s the way the market works - invent a mouse trap then some guy comes along with a better one. Faced with increased competition maketing gurus fall back on the whiz bang idea of extended usage - which is selling a product for what it originally was not meant.
That’s exactly what the we’re seeing in the $1 billion erectile dysfunction business, commonly known as the Mr. Softee market.
Viagra (Pfizer) was first out off the blocks. It took off swiftly only to see a faster working and longer lasting Cialis (GlaxoKlineSmith) cut into its action, followed by Levitra (Eli Lilly). To keep its little blue pill chugging along Pfizer is now looking at Viagra as a possible female libido liberator. Yep, extended usage.
In case the Pfizer folks need some help here are a few other things Viagra could do: Perk up wilted flowers, straighten kinky hair, stiffen one’s resolve. How about branded merchandise? - Viagra thongs, sex toys, mouth wash. OK, you get my drift. All this sex talk is giving me a headache - that might be another product.