Kalashnikov Joint Stock Vodka to Change Name, AK-47 Imagery with Brand
Kalashnikov Joint Stock Vodka in the UK will get a new name. The Portman Group, an alcohol awareness group felt that the name was reminisenct of the AK-47 rifle. Kalashnikov invented the rifle during World War II, after being shot at by German soldiers. The vodka was launched in Britain last September. So much for the idea that brands can cover multiple categories simultaniously.