Cialis Beats Viagra, Levitra with Ad Message
Cialis’ unique selling proposition is better than Viagra’s or Levitra’s. Here’s why. I was reviewing the Super Bowl Ads and reviewed the Cialis ad. Then I surfed over to their website to see if the message was consistent. It was. Cialis really trumpets the 36 hour window of opportunity for the ED problem. Their website proclaims “If a relaxing moment turns into the right moment, will you be ready? You can be with 36-hour CIALIS. That’s because CIALIS not only goes to work fast but also works for up to 36 hours. ”
So, the potential buyer not only selects Cialis, but also decides his chances on Friday afternoon. Being the optimist, the guy takes his pill thinking “I’m definitely gonna get lucky this weekend sometime.” Much of the time it won’t work out that way, but the expensive dose is gone forever and the prescription gets renewed. Brilliant.
March 21st, 2005 at 4:22 pm
Marketers always ask themselves “what business are we in?”
For years auto makers have realized they’re not in the transportation business but in the image business. People care more about how the car looks than how many miles it gets.
Cialis, it seems, has decided that it’s in the insurance business. Asking whether you’ll be ready when the right moment arrives is a counter intuitive insurance play. It’s insurance as a reward rather than insurance as protection. Most insurance is protection against some dreaded event -illness, accident, theft even death. But Cialis offers a reward for those who take-out its brand of impotency insurance. The pay-off is performance.
Like all insurance Cialis’ is time bound: it lasts 36 hours. At about a buck a pill that’s a pretty good deal. It’s about 3 cents an hour to be ready willing and able. Had Mark Mc Guire known about it when he was setting home run records he might have stayed off steroids.
The only down side is the risk of a four hour erection, in which case you’re advised to seek medical help. That’s the bit I don’t understand. Why would you want a doc to spoil the reward?