The Pontiac Solstice roadster was featured on the Apprentice. It’s the best product placement money can buy. Actually, its amazing that Pontiac decided to use the brochure that Kendra basically put together by herself. The car is a winner, but the apprentices are mostly losers. Pontiac has a winner with a hot […]
Sony’s PSP TV Advertising campaign has a background song that I initially thoought was a hybrid between the Cure and Depeshe Mode. It’s actually Franz Ferdinand. I first saw the spot as one of the pre-loaded TIVO ads. I like the tune, Take Me Out.
IAC/InterActiveCorp, Barry Diller, close to deal to acquire Ask Jeeves according to The NY Times, the Wall Street Jornal, Search Engine Watch and serveral other sources. The number bandied about is about $1.9 - 2 billion. Interestigly, Diller was at the MSN Strategic Account Summit in Redmond, Washington on March 16, 2005. On […]
Spring, the season of renewal, starts this week. It just happens that it’s also the week for the return of some golden oldies.
For starters it’s the beginning of March Madness, the NCAA basketball tournament, when 35 of the nation’s best college teams pay for the championship trophy. Setting aside the convoluted formula that determines which […]
First there was one, then two and now there are three.
That’s the way the market works - invent a mouse trap then some guy comes along with a better one. Faced with increased competition maketing gurus fall back on the whiz bang idea of extended usage - which is selling a product for what […]
The New York times reports that many of the advertisers shelling out 2.4 million per :30 spot for the Super Bowl are also advertising on the web, particularly Google, Yahoo and MSN. What they don’t mention is how tightly the two are linked behaviorally. When consumers see an ad, they move online to […]