Archive for the 'Internet Marketing, Web Advertising' Category

SEO Contest V7ndotcom Elursrebmem for Charity

Monday, January 16th, 2006

What is V7ndotcom Elursrebmem? It’s a phrase that is part of an SEO contents to get a Google-Bomb phrase V7ndotcom Elursrebmem to the top. I like the following site for the phrase V7ndotcom Elursrebmem because at least they will give the money to a worthy charity if they win. Yet another autoimmune disorder, […]

Photoshop, Illustrator, Adobe CS2 (Creative Suite) Release Software Reviews Indicate High Ratings

Tuesday, April 5th, 2005

Adobe Creative Suite CS2 includes Photoshop, Illustrator, InDesign and GoLive. The most common file opened in PS is a picture of a person, so new tools for “red eye” reduction are a welcome addition. Supposedly tools in photo shop include new features intended to streamline the process of working with “raw” images, uncompressed files […]

IAC/InterActiveCorp, Barry Diller, to acquire Ask Jeeves

Sunday, March 20th, 2005

IAC/InterActiveCorp, Barry Diller, close to deal to acquire Ask Jeeves according to The NY Times, the Wall Street Jornal, Search Engine Watch and serveral other sources. The number bandied about is about $1.9 - 2 billion. Interestigly, Diller was at the MSN Strategic Account Summit in Redmond, Washington on March 16, 2005. On […]

Cialis Beats Viagra, Levitra with Ad Message

Saturday, March 5th, 2005

Cialis’ unique selling proposition is better than Viagra’s or Levitra’s. Here’s why. I was reviewing the Super Bowl Ads and reviewed the Cialis ad. Then I surfed over to their website to see if the message was consistent. It was. Cialis really trumpets the 36 hour window of opportunity for the […]

Clock Skews Could Replace Cookies as Tracking Method

Saturday, March 5th, 2005

Spyware and Adware have caused a secondary epidemic. Users running spyware removal software are also removing third party cookies. These cookies, like “the force” can be used for good or for evil. Unfortunately most third party cookies are getting deleted by users. With cookies, users could get more targeted ads with behavioral personalization. […]

Overture to become Yahoo, Merger Becomes Complete

Tuesday, March 1st, 2005

The Yahoo brand will replace the Overture brand, or at least that is the buzz. Well, when you realize that with the MSN developments the vast majority of traffic flowing through the Overture system is in fact Yahoo traffic. So, why have the symphony play an Overture when you can Yahoo!

About.com, Mega Directory Sold to New York Times by Primedia

Saturday, February 19th, 2005

Aboout.com will become part of the NY Times. 410 million in cash and you too can have a major directory portal. So what can the NYT do with a major Internet portal that are Google, Yahoo, the AOL unit of Time Warner and AskJeeves, can’t do? There must be something, because $410 million […]

Extending Viagra

Wednesday, February 16th, 2005

First there was one, then two and now there are three.
That’s the way the market works - invent a mouse trap then some guy comes along with a better one. Faced with increased competition maketing gurus fall back on the whiz bang idea of extended usage - which is selling a product for what […]

Super Bowl meets Google / Yahoo search Clicks

Friday, February 4th, 2005

The New York times reports that many of the advertisers shelling out 2.4 million per :30 spot for the Super Bowl are also advertising on the web, particularly Google, Yahoo and MSN. What they don’t mention is how tightly the two are linked behaviorally. When consumers see an ad, they move online to […]

Google Keyword Hijacking, Fact or Fiction

Friday, February 4th, 2005

Rumors are flying that in some industries Google advertisers are being targeted by bots, not to click on the ads, but the opposite, to drive up impressions with no clicks. It is hard enough as it is to keep CTRs up, but imagine tons of impressions caused by bots masquerading as searchers. Of […]