Ben and Jerry’s is releasing a new low-calorie ice cream in order to compete with Halo Top, reports the New York Post.
The low-calorie ice cream market has achieved great popularity over the last year. In fact, Halo Top’s share of the United States ice cream market doubled in 2017. Halo Top is a low-calorie ice cream with less than 330 calories per pint.
Although Ben and Jerry’s is the go-to for flavorful ice cream, their pints will have a maximum of 560 calories. Their new brand, called Moo-phoria, shows the calorie count per half cup instead of the whole pint. This is in an effort to prevent people from eating the entire pint in one sitting.