Almay is taking steps to erase white-washing in beauty and makeup


Fashionista has reported that beauty company Almay is going to take steps to erase the company’s history of favoring white women.

The company’s decision began as a result of the success of Rihanna’s Fenty brand. Fenty is known for its inclusiveness of all skin colors and types. After the darkest of the products sold out the most quickly, beauty companies realized that inclusiveness is not only socially acceptable but a solid business plan. In today’s climate, it is unacceptable for beauty companies to only cater to a specific group of people.

Almay is known for its hypoallergenic and all-skin-types products, but it certainly does not offer all-skin-colors products. As a business move, they are making strides to erase the notoriety associated with their lack of diversity in product lines.

No matter what the reason, it is very important that companies step up to undo years of unequal treatment.