New dating service pairs matches through DNA swabs


Pheramor, a new dating app by Brittany Bareto and Asma Mirza, matches couples based on DNA swabs, reports CBS News.

Users can swab the DNA from their cheeks and, using the technology the app provides, find their ideal partner. Bareto claims that there are 11 fundamental genes involved in romantic attraction and that the DNA obtained by the swabs are a perfect way to find a match.

David Magnus, the director of bioethics at Stanford University, has some qualms about the privacy of the DNA. However, the founders claim that they will not abuse the DNA information in any way.

One eager participant is already ready to start trying Pheramor. Ida Clay has “done OkCupid……[and eHarmony.]” She’s ready to put her faith in science to find her soulmate.